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Rick
Frishman
Bestselling author of
Networking Magic
and Guerrilla Publicity
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Robyn
Freedman Spizman
Author of The
Giftionary,
When Words Matter
Most,
and Make
It Memorable!
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Author 101 Bestselling Book Proposals:
The Insider's Guide to
Selling Your Work
by Rick Frishman and Robyn
Freedman Spizman
From the PR genius of Rick Frishman
and the publishing acumen of Robyn Spizman comes a new
series of instructional books to help beginning writers
navigate the crowded publishing marketplace.
The Author
101 series offers an all-in-one publishing curriculum
for anyone who has ever wanted to turn a good idea into
a Bestseller. Featuring lessons from top agents, authors,
editors, PR, marketing and sales professionals, Author
101 provides an entire education on the publishing process-in
a straight-to-the-point, easy-to-read format.
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Paperback: 256 pages
Publisher: Adams Media Corporation (November, 2005)
ISBN: 1593374127
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Author 101 Bestselling Secrets from
Top Agents:
by Rick Frishman and
Robyn Freedman Spizman
You're passionate about your book. You're determined to get it published, but you just can't seem to do it by yourself. You need an ally. You need a champion. You need an agent.
Enter Rick Frishman and Robyn Freedman Spizman, with this second volume in the AUTHOR 101 series. In Bestselling Secrets from Top Agents, writing gurus Rick and Robyn reveal what makes a good agent, what a good agent will and wonít do for you, and how to find the right type of agent - not just for your first book, but for your entire career.
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Paperback: 304 pages
Publisher: Adams Media Corporation (January, 2006)
ISBN: 1593374178
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Author 101 Bestselling Nonfiction: The Insider's Guide to Making Reality Sell
by Rick Frishman and Robyn Freedman Spizman
They say everyone has a book in them-and this insider's guide to nonfiction publishing will help readers everywhere write and sell that book. Rick Frishman and Robyn Freedman Spizman bring their tremendous publishing acumen, experience, and connections to the forefront in the latest addition to this phenomenal must-have reference set.
- Through practical advice and experienced testimonials, this book will show authors how to craft and sell nonfiction in today's tough marketplace.
- Drawing on their decades of experience in the media, Frishman and Spizman make the arcane elements of the publishing world accessible to all readers.
- This book and all others in the series are formatted as course books, providing readers with a comprehensive, step-by-step lesson plan.
- With AUTHOR 101: Bestselling Nonfiction, aspiring writers with a book blossoming inside of them will find the tools to get it out and onto the shelves of their nearest bookstore in no time.
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Paperback: 256 pages
Publisher: Adams Media Corporation (July, 2006)
ISBN: 1593375255
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Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself
by Rick Frishman and Robyn Freedman Spizman
From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.
- This comprehensive guide offers advice and insight about every stage of the publishing world.
- Frishman and Spizman both bring decades of experience and insight to this instructional series
- Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time
- Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.
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Paperback: 265 pages
Publisher: Adams Media Corporation (May, 2006)
ISBN: 1593375247
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Guerrilla Publicity:
Hundreds
of Sure-Fire Tactics to Get Maximum Sales for Minimum
Dollars
by Jay Conrad
Levinson, Rick Frishman, Jill Lublin
The PR bible for a new decade,
Guerrilla Publicity: Hundreds
of Sure-Fire Tactics to Get Maximum Sales for Minimum
Dollars is a guide for self-promoters to increase
their product's visibility. Authors Jay Conrad Levinson,
Rick Freshman, Jill Lublin and Mark Steisel methodically
explain strategies to help stir up interest, whether one
is pitching a story or offering to take wedding photos.
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Paperback: 304 pages
Publisher: Adams Media Corporation (June 1, 2002)
ISBN: 1580626823
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Guerrilla Marketing for Writers:
100 Weapons to Help You
Sell Your Work
by Jay Conrad Levinson, Rick
Frishman, Michael Larsen
HarperCollins publishes 1,200 books
a year, according to the authors of Guerrilla
Marketing for Writers, s there a snowball's chance
in hell that their publicity department can adequately
promote all of them? Of course not. Don't let someone
else's publicity department drop the ball when it comes
to your book. Guerrilla
Marketing's 100 weapons for selling your work range
from creating media kits and promotional calendars to
appearing at book-group discussions and fundraisers.
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Paperback: 292 pages
Publisher: Writer's Digest Books (October 1, 2000)
ISBN: 089879983X
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Rick Frishman's Tapes: How to
Get on Oprah... and Other PR Secrets
SIX AUDIO CASSETTES In "How
to Get on Oprah"
You'll learn:
Why publicity is 100 times better than advertising.
Working with a PR firm for maximum effectiveness
Creating a line of back-end products
The 6 words every author wants to hear, but very few
do.
How to become an author in 5 easy steps and in less
that 90
Getting on Oprah: how do you do it and when you should
go after it.
Real life stories about the "legends" in the business
and what you can learn from them.
Understanding the differences between retainers and
"pay for placement" PR
What does a publicity department do for you at a publishing
firm
How to get published in the traditional manner and
not get taken advantage of.
Designing a press release that will generate results
and get the media to pick up the phone and call you.
Tips and techniques to generating "back of the room
sales" to maximize your revenue at speaking engagements.
How agents work, what they do and why you need to
get them on your side.
Understanding the pluses and minuses of radio, TV
and other media sources.
How to create a press kit that will get you noticed
and get you coverage.
Maximize your effectiveness when you're in front of
the media to increase your chances for success.
When to use radio infomercials and how to maximize
your book sales using them.
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6 Audio Cassettes
Publisher: FME Publishing, Inc.
ISBN: 0972011900
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Networking
Magic:
Find the Best - from Doctors, Lawyers, and Accountants
to Homes, Schools, and Jobs
by
Rick Frishman, Jill Lublin
Networking
Magic shows readers how to effectively and efficiently
use networking as a tool for quickly reaching professional
and personal goals. Networking is the process of building
and maintaining relationships. That means developing a
team to support efforts that reach your respective goals
and those of network team members. It means forging bonds,
sharing information, and connecting with people with common
objectives and interests who generously give to one another.
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Paperback: 288 pages
Publisher: Adams Media Corporation; (September 1,
2004)
# ISBN: 1593370202 |
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The Success Principles:
How to Get From Where
You Are to Where You Want to Be
by Jack Canfield, Janet Switzer
If there's anyone qualified to
write a self-help book on success, it's Jack Canfield,
who's worked his way from scraping by as a teacher to
holding a Guinness world record for having seven books
simultaneously on The New York Times¨ Best Sellers list.
As a coauthor of the Chicken
Soup for the Soul¨ series, he's sold more than
80 million books, and now lives "in a beautiful California
estate" with his days of dining on spaghetti and tomato
paste long behind him. "All you have to do is decide what
it is you want, believe you deserve it, and practice the
principles in this book," he says, and success is yours.
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Hardcover: 512 pages
Publisher: HarperResource (December 28, 2004)
ISBN: 0060594888 |
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1001 Ways to Market Your Books
by John Kremer
John Kremer's home might be nestled
in Iowa cornfields, but his advice on book marketing comes
straight from publishing's epicenter. 1001
Ways to Market Your Books is a tome of biblical
proportion, a 700-page "organized potpourri" of useful
ideas, examples, tips, and suggestions. You name it, Kremer
covers it: publication scheduling, series and directory
writing, attaining bestsellerdom, direct mail, cover design,
offbeat advertising, online sales, alternative markets,
and much (really!) more.
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Paperback: 704 pages
Publisher: Open Horizons; 5th edition (May 1, 2000)
ISBN: 0912411481 |
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Jump Start Your Book Sales:
A Money-Making Guide for
Authors, Independent Publishers and Small Presses
by Marilyn Ross, Marilyn Ross,
Tom Ross
Discover How You Can Sell Thousands
More Books! Turn yourself into a marketing master and
make tens of thousands of extra dollars with the ideas
in this incomparable resource. Get your books into catalogs,
rack up lucrative bulk premium sales, and do author signings
and radio interviews that get outrageous results. Find
the secret to generating lots of free publicity, then
discover how to fully capitalize on it.
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Paperback: 351 pages
Publisher: Writer's Digest Books (April 1, 1999)
ISBN: 0918880416 |
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Publicize Your Book!:
An Insider's Guide to
Getting Your Book the Attention It Deserves
by Jacqueline Deval
This indispensible guide from a
book-publicity insider offers everything authors need
to know to assist their publishers in publicizing, marketing,
and promoting their books. From working alongside professional
publicists on campaigns and marketing plans to innovative
ways authors can generate their own publicity, Publicize
Your Book provides essential information for the first
time author or the seasoned professional.
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Paperback: 308 pages
Publisher: Perigee Books; 1st edition (April 1,
2003)
ISBN: 0399528636 |
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The Savvy Author's Guide to Book
Publicity
by Lissa Warren
Here is the essential reference
for writers-from the self-published to those published
by major houses-written by a leading book publicist who
pitches books to media every day of her working life.
Each chapter details what happens to a book once it's
off press, and how authors can be helpful in the promotion
process-or even spearhead it if need be-to get the coverage
their books deserve.
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Paperback: 252 pages
Publisher: Carroll & Graf Publishers (March 9, 2004)
ISBN: 0786712759 |
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The Self-Publishing Manual:
How to Write, Print, and
Sell Your Own Book, 14th Edition
by Dan Poynter
The Self-Publishing Manual explains
the publishing process step-by-step, from idea through
manuscript, printing, promotion, and sales. Dan Poynter,
a leading authority on self-publishing, shows readers
how to use innovative techniques to write books faster,
produce books for less, and promote books more effectively.
This revised edition covers all of the latest publishing
technology such as downloadable books, print on demand,
CD publishing, and electronic books. A 52-page appendix
of valuable resources is included.
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Paperback: 432 pages
Publisher: Para Publishing; 14th edition (August
10, 2003)
ISBN: 1568600887 |
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How To Start And Run A Small Book
Publishing Company:
A Small Business Guide
To Self-Publishing And Independent Publishing
by Peter I. Hupalo
How
To Start And Run A Small Book Publishing Company
begins where many self-publishing books leave off. Peter
Hupalo, author of Thinking
Like An Entrepreneur and the owner of HCM Publishing,
teaches you the business aspects involved in operating
a small publishing company.
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Paperback: 160 pages
Publisher: HCM Publishing (August 30, 2002)
ISBN: 0967162432 |
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How To Publish and Promote Online
by M. J. Rose, Angela Adair-Hoy
Everything you need to know about
profitable online publishing and promotion. From Stephen
King to authors who haven't become household names quite
yet, authors are increasingly turning to the Internet
as a way of taking charge of their own publishing destiny.
The opportunities are vast, but also confusing: Should
you publish an e-book, a conventional print book, a Print
On Demand book, a CD-ROM, or all of the above?
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Paperback: 224 pages
Publisher: St. Martin's Griffin; 1st ed edition
(January, 2001)
ISBN: 0312271913 |
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Ebook Marketing Made Easy
by Rusty Fischer
EBooks have opened up a range of
new possibilities for authors to get their work published.
But how do you make your eBook stand out from the rest?
How do you go about promoting your eBook so that it gains
the recognition it deserves? Rusty Fischer, book marketing
expert and bestselling author, gives you the answers in
EBook Marketing Made Easy, a plethora of proven resources
and advice that will help you to promote your eBook to
the widest possible audience.
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Paperback: 176 pages
Publisher: Bookbooters.com (October 1, 2002)
ISBN: 1592810152 |
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Make Money Self-Publishing:
Learn How from Fourteen
Successful Small Publishers
by Suzanne P. Thomas
Many fine books exist that explain
to authors how to self-publish. Make
Money Self-Publishing shows them how to make money
doing it. Readers are introduced to the publishing world
and its jargon in Chapter One, Self-Publishing 101. Then
the following chapters introduce readers to a variety
of small publishers. Readers will discover how to start
their business on a shoestring if necessary (Chapter Seven),
sell tens of thousands of cookbooks (Chapter Three), or
plunge into the world of e-books (Chapter Fifteen).
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Paperback: 288 pages
Publisher: Gemstone House Publishing (September
27, 2000)
ISBN: 0966469127 |
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Publishing for Profit:
Successful Bottom-Line
Management for Book Publishers
by Jan Nathan (Foreword),
Thomas Woll
Publishing is a rapidly changing
business, and this readable and comprehensive reference
is right in step, covering operations, financial, and
personnel management as well as product development, production,
and marketing. Whereas competing books deal with publishing
theory or focus on the self-publisher with a single title,
Publishing for Profit is written for the practicing professional,
whether just starting out or looking to learn some new
tricks of the trade.
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Paperback: 304 pages
Publisher: Chicago Review Press; 2nd Rev&Ex edition
(September, 2002)
ISBN: 1556524625 |
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The Publishing Game: Bestseller
in 30 Days
by Fern Reiss
Author? Just sold your book to
a publisher? Want it to have a shelf life longer than
cottage cheese? Publisher? Want to get those books out
of your garage and into bookstores and libraries?
Make Your Move Now!
Learn how to:
Be featured in national magazines
Sell to corporations, book
clubs, catalogs
Be distributed through library
approval plans
Win a BookSense award
Create a knock 'em dead print
and broadcast publicity campaign
Organize a profitable speaking
tour
Syndicate yourself
Sell via an email newsletter
Play to Win!
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Paperback: 208 pages
Publisher: Peanut Butter and Jelly Press (September
1, 2002)
ISBN: 1893290883 |
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The Publishing Game: Find an Agent
in 30 Days
by Fern Reiss
Following up on The
Publishing Game: Bestseller in 30 Days (which was
a Writers Digest Book Club selection), Fern Reiss presents
her latest strategic program for would-be authors: The
Publishing Game: Find an Agent in 30 Days. "Anyone
who has the stamina and energy to write a book can easily
write a proposal that will hook an agent," she states,
and that positive attitude infuses her week-by-week and
day-by-day plan. Reiss's advice is wholly pragmatic, whether
it's how to create a marketing plan to convince an agent
that your book will sell or "good places to cruise" to
meet agents in person. Aspiring authors will find a trove
of useful information here to aid and abet them in their
search for a literary agent.
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Paperback: 224 pages
Publisher: Peanut Butter and Jelly Press (September
1, 2002)
ISBN: 1893290832 |
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The Publishing Game: Publish a
Book in 30 Days
by Fern Reiss
A must for aspiring self-publishers
and for anybody who wants to understand how the publishing
market works. In her clear, step by step method, Fern
Reiss explains everything an author needs to know to produce
a book and establish his own publishing venture. What's
really helpful about this book is it's structure; each
day there's a specific set of goals to accomplish. If
you've ever dreamed of becoming your own publisher, this
is an essential book for your shelf. Not only does it
get rid of the "myths," but makes the dream attainable.
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Paperback: 208 pages
Publisher: Peanut Butter and Jelly Press (April,
2003)
ISBN: 1893290859 |
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